Photographs and videos capturing the cruelty of the last phase of the war have gone viral online and on social media over the last few years. It is very much active in cyberspace, over which the Sri Lankan government has limited control. This provides a new battlefield for this cold war by the boundless social media and networking sites. This moreover have a deep influence to make a segregation between the South and Colombo with North and East. Thus, these internet and other media platforms targeted directly the Sri Lankan Tamils in the North and East and have allowed them to exhaust their collective resentment against the Sri Lankan government without any censorship or scrutiny. In Sri Lanka, most of the Tamil people resided in both North and East. They are well aware that Sri Lanka is one of a handful of countries, which can manipulate easily by using the social media platforms that already very popular among Sri Lankans. Indian media play a major role in creating a tension between the Colombo and South with the North and East Tamils. This create a negative impression on east and north Tamils in Colombo and south people within the country. (Jegannathan, 2013) It is the best evidence that social media enables the democratic struggle against authoritarian regimes and acts as a force factor.
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This has forced the ruling government to pass a resolution in Tamil Nadu Legislative Assembly against the Sri Lankan government and demanded the union government impose economic sanctions on Sri Lanka.
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Furthermore, social media played a major role in Tamil’s students protest across Tamil Nadu, where more than 600 colleges and schools were shut down out of fury among students. India also voted against Sri Lanka in the United Nation Human Rights Council (UNHRC) to settle its domestic Tamil constituency especially in Tamil Nadu. From Sri Lanka’s perspective, the regional political parties in Tamil Nadu unduly influenced India’s actions on the Sri Lankan government and the east and north Tamil issues in a critical manner. The seventy million Tamils living in Tamil Nadu are linked ethnically to the Tamils in east and north of Sri Lanka.